Cove
Cove is a new youth hostel and safe space opening up in the heart of London.
The space will sleep over 100 residents and also include an event space and social chill out area for young adults.The non-profit works with teenagers and young adults who are either homeless, in between housing or looking for support to get away from a life of crime or abuse.
Initially setup as a support forum and online resource platform by its founder, Cove has gradually become a community anchor, and is now seen as a vital support network for young adults who are being led down a path of crime and substance misuse.
Logo Design | Visual Identity
BrandingCove's branding reflects a warm, approachable, and supportive identity, designed to resonate with young people in need. The use of the rounded Stozl typeface and a bold color palette of yellow, grey, white, brown, and black conveys optimism, stability, and professionalism. Photography emphasizes authenticity and human connection, capturing the safe, welcoming environment that Cove provides. The overall design combines modernity with compassion, creating a brand that is both trustworthy and uplifting.
Social Media PostsCove’s social media posts use bold visuals, authentic photography, and the brand’s color palette to engage and inspire. The content highlights the charity’s mission, sharing success stories, events, and ways to support, with a positive and empowering tone to encourage community engagement.
Brand GuidelinesCove's brand guidelines ensure consistency across all communications, detailing logo, typography, color, and imagery usage. They maintain the brand's approachable identity, ensuring all visuals and messaging align with the charity’s mission across platforms.