Hotspot London
The Hotspot London app was developed to assist tourists in navigating the city with confidence. In response to challenges identified in the London Tourist Plan, this project aimed to create a tailored experience that highlights attractions based on individual interests and trip styles. As part of a collaborative effort, I contributed to various design elements, including app pages, branding, and promotional materials.
Logo Design | Visual Identity | Merch Design | Print Design
App PagesEach page of the app was carefully crafted to ensure ease of use, from tailored itineraries to detailed attraction information and directions. I focused on developing user-friendly and visually appealing page designs that cater to different trip styles and interests.
PrototypesThe intuitive interface allows tourists to explore the city with confidence, offering real-time navigation support and comprehensive information on London's top attractions.
Social Media PostsThe social media posts reflect the app’s bold, user-friendly branding and engage potential users across platforms. The designs aimed to capture attention quickly while conveying the app’s value to tourists visiting London.
Supporting TouristsI designed branded T-shirts and lanyards for Hotspot London volunteers to help tourists easily identify them. The designs featured the app’s vibrant colors and logo, ensuring volunteers stood out and aligned with the app’s friendly branding.
QR Scanner The QR scanner feature for the Hotspot London app is accessible at key landmarks. It enables tourists to quickly access attraction details and directions, making navigation simpler and more efficient.