MISO Noodle Bar
Established in 1999 and based in South London, MISO Noodle Bar offers a range of affordable, healthy, and flavorful dishes inspired by Japanese and Chinese cuisine. Prepared by Soho-trained chefs, each meal is crafted with speed, quality, and flavor in mind. MISO emphasizes fresh ingredients and quick service, creating a welcoming atmosphere perfect for sharing meals and building a sense of community.
Logo Design | Visual Identity | Packaging Design | Print Design
BrandingFor MISO Noodle Bar’s branding, I incorporated their bold brand colors—red, white, and black—creating a visually striking and cohesive design. I used these colors to maintain brand consistency across all platforms, with red symbolizing energy and passion, white representing simplicity and cleanliness, and black for elegance and sophistication.
Menu DesignThe dragon motif, central to the brand’s identity, is subtly integrated into the menu design, adding a cultural touch without overwhelming the layout. The design prioritizes clarity, with well-organized sections that highlight the Japanese and Chinese-inspired dishes. I also ensured that the font choice was reflected the brand’s fusion of tradition and contemporary style.
PackagingFor MISO Noodle Bar’s packaging and chopstick design, I focused on creating a cohesive, culturally inspired look. The dragon motif is subtly integrated into the packaging, wrapping around takeout boxes to evoke tradition and strength. Minimalist chopsticks feature the dragon symbol, reinforcing brand identity while enhancing the customer experience.
Sticker DesignFor MISO Noodle Bar’s sticker design, I used clean typography and a traditional style, with the dragon illustration as a key element. The design balances cultural significance with simplicity. It’s a refined, timeless look that enhances the brand's identity.
Business CardsMISO Noodle Bar’s branding combines tradition and modern design, creating a cohesive and memorable identity. Each element reinforces the brand’s cultural roots while maintaining a sleek, contemporary feel. This approach ensures a standout, authentic customer experience.